ephemera

• New(s) | Death to the Death Race CR
• Reflect | Is this what we’re doing?
• Understand | Visceral elite running footage
• Share | Trail Running Evangelism Tool
• Believe | Christian Allen’s Ascent
• Celebrate | I joined Believe in the Run’s the DROP Podcast.
• Goodbye | the old borderlands.cc is dying, long live borderlands.cc
• Laugh | Be memorable.
• Feel | Prisoners Create a Run Club + Race
• See | The Picture of Mike Kratzer
• Collab | Soar x Altra
• Ultra Insight | from a 2:18 marathoner
• New(s) | The UTMB Field is Stacked.
• Challenge | Go One More
• Improve | Tommy’s Coaching Hub
• Think | Do it for yourself, not an audience
• Believe | Running is a vehicle of cha

insight

• 29% don’t care about running clothes.
• 11% wear hated clothes of loved brands.
• 63% dream of a 200-mile race.
• 12% shrug off UTMB.
• 13% always buy same running shoes.

during the pandemic (source)

• 65% running activity increase
• 37% more miles per runner
• 34% outdoor running increase
• 8.5% global pace decrease
• 5.6% cyclists shifted to running

from Borderlands IG Audience Survey

anecdotal: smallest trail races

Celebrating small during BIG UTMB Season (10,000+ runners)

• @callbutterfield | Run the Red 100k: 18 Runners
• @mmorris13 | Capital Climb: 8 Starts, 4 DNS
• @jmfenwic | Ute 50k: 14 or 15 Runners
• @aubloe | Ran My Own 50 Miler: 1 Runner
• @mikey_kratzer_ | Naturfreunde Lauf: maybe 12 Runners

affiliate

• Path Projects | Always on (tapered)
• La Sportiva | Prodigio Pro in every quiver
• Craft | Nordlite
• Knog | I ran Zion 100 in this
• GOREWEAR | white in a sea of black
• La Sportiva | Uhhh…the Prodigio Pro Max could be the perfect shoe. The night sky/mountain red is stunning.
• Bilby Run 400 | headlamp | Brilliant product design. Easy to charge. My go-to for overnights and early mornings.
• Scarpa | not just climing anymore. Strong euro design vibes.

archives

• Brice Partouche | SATISFY founder insight (22 Apr 2024)
• Trail Grit pt 1 | Sisyphus and the 100 Mile Desire Curse (8 Oct 2023)
• Mike Hererra | Aligned on Endurance: 30+ years of MXPX (3 Apr 2024)